کیساستادی واقعی
Iranian Solicitor in London — SEO Strategy for Legal Services
An Iranian-owned solicitors firm in North London wanted to rank for legal service searches in both English and Persian. This case study documents the keyword research, content strategy, and E-E-A-T-focused SEO approach we designed.
مشتری
Kourosh Legal (North London)
شهر
London
صنف
Legal Services / Solicitors
سرویس
Website SEO
Legal services SEO is heavily regulated — SRA and CAP rules prohibit certain claims. This case study deliberately avoids any statements that could be read as promising specific legal outcomes. Ranking data is not published here as the strategy was in its early months at the time of writing.
بسته: Professional SEO Package
پرداخت تأییدشده: Stripe payment GBP — confirmed
London، United Kingdom
Context
Kourosh Legal is an SRA-regulated solicitors practice in North London specialising in immigration law, family law, and commercial property. The firm had a website that had not been updated in several years, no presence in Google's local pack for relevant searches, and almost no organic traffic from Google.
The firm had two distinct client audiences: English-speaking clients finding them through general search queries ("immigration solicitor North London"), and Persian-speaking clients from the Iranian diaspora searching in a mix of English and Farsi ("وکیل ایمیگریشن لندن", "وکیل ایرانی لندن").
Keyword Research
We built a keyword map covering three tiers. Tier 1 (high commercial intent): "immigration solicitor London", "Iranian solicitor London", "Persian lawyer London", "family law solicitor North London" — these drive consultation requests directly. Tier 2 (informational, high trust): "how to apply for indefinite leave to remain UK", "spouse visa UK requirements 2026" — content that builds authority and captures earlier-stage searchers. Tier 3 (Persian-language intent): "وکیل ایرانی لندن", "وکیل مهاجرت لندن", "مشاوره حقوقی لندن فارسی".
For a regulated professional service, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is critical. Google applies heightened scrutiny to legal, financial, and medical content under its "Your Money or Your Life" guidelines.
Content Strategy
We designed a content architecture with three pillars: (1) service pages with clear, honest descriptions of each practice area — no guaranteed outcome language, full SRA compliance; (2) a "Persian legal clients" landing page in bilingual English/Farsi, explaining how the firm serves the Iranian community with Farsi-speaking fee-earners; (3) a blog covering immigration law changes, visa updates, and family law guidance — each article written by a qualified solicitor at the firm, not AI-generated content.
The blog strategy serves two purposes: it captures long-tail informational searches, and it provides the kind of "expert authorship" signals that Google's algorithms increasingly reward for legal content.
Technical SEO
The existing website had several technical issues: no HTTPS on subpages (since resolved), duplicate title tags across practice area pages, missing meta descriptions, no schema markup, and a 7-second mobile load time due to un-optimised images.
We prioritised: HTTPS enforced site-wide, unique title tags and descriptions for each practice area, LegalService and Attorney schema markup, image compression reducing page load to under 2.5 seconds on mobile, and a proper internal linking structure connecting service pages to relevant blog content.
Why Legal SEO is Different
Legal services SEO in the UK requires care that generalist agencies often miss. The SRA's advertising rules prohibit "misleading" claims — a phrase like "top immigration solicitor" or "guaranteed visa approval" in an ad or on a website page can trigger a complaint. We work only within permitted descriptive language.
For Iranian-owned legal firms specifically, the opportunity is significant: there is relatively little optimised English content targeting "Iranian solicitor London" or "Persian lawyer UK" — meaning a well-executed SEO strategy can achieve strong rankings with less competition than equivalent English-only practice areas.
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